Social media adoption rates among seniors has tripled in the last four years, according to a new report from the Pew Internet & American Life Project.
43% of individuals over the age of 65 now use social media. This is up from only 13% in the spring of 2009. What's more surprising is that 73% of all U.S. adults use some form of social media. Contrary to popular belief, all adult age groups saw an increase in the number of users. While the 18-29 age group has the largest percentage of users, the 50-64 and the 65+ age groups had the largest increases in their adoption rates since December of 2012.
In an interview with The Wall Street Journal, Aaron Smith from Pew Research said that seniors are using social media to maintain relationships with family and friends. Facebook, the most used platform among older adults, is widely used to share photos of the grandchildren, connect with old friends, and socialize with those who have similar hobbies.
The survey began asking participants about their Twitter usage in 2010. Since that time the number of adult users has more than doubled to 18%.